Travel industry counting on deals to lure Albertans
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I t finally feels like summer — and the calendar makes it official today.
It’s the time of year Albertans like to plan a holiday, be it two weeks on the beach in Maui or a road trip to Kelowna with the kids.
The good news, say travel agents, is that stable gasoline prices and scores of deals on hotels, food and entertainment have put the summertime getaway in reach of almost every budget.
Consumers — driven by optimism in the recovering economy — are expected to take to the skies and hit the highways in larger numbers this summer, industry reps say.
If high unemployment and fragile finances kept people at home in 2009, they feel more comfortable taking a vacation in 2010, according to Flight Centre spokeswoman Allison Wallace.
“Consumer confidence is back. Bookings are up, there’s phenomenal prices and we’re seeing a lot more inquiries.”
Travel is trendy, again, but luxury and frills are not. in a bid to draw families still reeling from the recession, many airlines, hotels and car rental agencies are offering bargains to shake the economic hangover.
Only last week, WestJet Airlines slashed average full-price tickets by up to 25 per cent.
Rival Air Canada is promoting a variety of sell-off fares and summer specials to places like California.
The idea is to appeal to price-sensitive consumers who might need extra incentive to take a holiday, say travel agents.
“Leisure travel is back, no question,” said Andrew Hopkyns, AMA Travel’s director of business development. “The deluxe stuff tends to come back first, but the middle class is a little slower — the price has to be right.”
It’s one of the reasons bargains are so plentiful this summer.
Take Orlando: Calgary families looking for a kid-friendly vacation can book a return flight, stay a week in a hotel and even score free transportation to Disney World, Universal Studios or SeaWorld for $299 a person plus taxes as part of a limited-time package offered by Flight Centre.
“Where we are seeing the great deals is Hawaii, Mexico and, funny enough, Orlando, even though it’s not near the oil spill,” said Wallace.
Want an adult-only weekend in Sin City instead? five hundred dollars could snag you airfare, accommodations in a four-star hotel and Cirque du Soleil tickets.
The most popular destination of all this summer might be Europe, in part because of Greece’s economic crisis and its impact on the euro.
“It’s primarily currency driven because the euro and the pound have really sunk,” said Hopkyns.
“Europe is hot and the deals are out there.”
Just ask the Walker family: Rachael, John and daughters Olivia and Kate are kicking off their summer holidays with a bargain getaway to the United Kingdom to visit family.
After careful research, John found a last-minute, one-way flight from Calgary to Manchester for only $49 plus taxes.
The Walkers plan to use the money they saved on airfare to shop and visit attractions overseas. “We like to get a good deal,” said Rachael.
“I think we saved more than a thousand dollars compared to last year.”
By Danny Teigman/The Star-LedgerFebruary 08, 2010, 8:00AM
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